It was with great sadness that the Lundquist College of Business community learned of the death of retired professor Stuart Rich. Born in 1920, Rich held a bachelor's degree from Wabash College and a doctorate in business administration from Harvard. During World War II, Rich served in the Navy Scouts and Raiders (a forerunner of today's Navy SEAL unit) and participated in five invasions. Here at the business school, he taught marketing strategy to a generation of students. Starting in 1963, he directed the school's Forest Industries Management Center, implementing a forest industry MBA degree that was unique in the nation. An avid mountaineer, Rich climbed peaks from the Cascades to the Urals. An active member of Eugene Mountain Rescue even into his seventies, "Stu frequently headed search and rescue missions in the most dangerous of circumstances, showing the same courage and wisdom in mountaineering that he had displayed as a hero of D-Day and as an enforcer of rigorous academic standards," said Professor of Marketing Lynn Kahle. Read a recent Register-Guard article about Stu Rich.